Some ads with kids that makes me say "which parallel universe are you from?!"
Have you seen some ads with children in them that makes you mouth "what the?". This besides the way in which some kids act that would put Kareena Kapoor to shame as far as acting over the top is concerned.
I was watching this detergent ad in which a child(7 year old?) reacts to a food spill stain on his shirt with such finesse and a shrug of his shoulder coupled by his chipper mother who just smiles in every frame of the ad. Now in which universe is this fathomable? If you have ever donned a hat of a mother to a preschooler/high schooler with stained uniforms or party wear, this question is to you.
In a real life scenario the child will either bring the roof down(OCD driven individual) or the child continues as if nothing happened. Mother reacts with a mental math on how long the stain can stay dry and by what time it should be treated severely to leave all traces. Another reaction is of utmost panic leading to tussle with the child to get the stained cloth out of their body and into the wash accompanied by mummy mumbling and teeth grinding.
Unless its a really old uniform or the oldest possible cloth that can be discarded.
The Ad shows a new breed of mom and child who take on the task with such ease and panache that makes me want to buy the detergent they rave about and erase the silly grin off their face.
Talking about unrealistic and exaggerated ads; how about this noodle brand which tries to address the in between- meal hunger pangs? Now for all the mums out there, we have all faced those testing , pushing us over the edge in between meal dilemma. To feed or not to feed?
With crankiness meter tuned UP to extra high and sugar level dipping low I have personally not acquainted with any child who breaks into a song dance sequence when that hunger pang strikes. Instead i have seen whiney, teary, cranky, sassy kids who are as hard to diffuse as a ticking time bomb.
Give me a kid who sings to me about whats for snack and waits patiently (event 2 minutes) for it to be ready and i shall join the chorus and live happily ever after.
Seen some ads where kids suddenly break into oh so synchronised song and dance moves inside a school bus, at the playground etc? Puts all the flash mobs to shame , i tell you. Breaking into dance and song is such an Indian thing you might say but somehow i am ok with it on the big screen but when it is in ads selling a product that too with kids in it , it makes it look unbelievable that i just want to skip the ad or even creates the wrong impression on children who believe it as reality.
As much as i don't have issues with these ads , i do wish we could watch product endorsements we moms could relate to or empathise with.
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